Monday, June 22, 2009

ACORN Changes Their Name to "Community Organizations International"

ACORN is now officially the "Community Organizations International" after a name change. The name change is to try and rid themselves of the bad publicity they have been receiving. It would seem to me that the best way to rid themselves of bad publicity is to stop doing the activity that are getting them the bad publicity. Making amends (where possible) and apologizing for the rest would seem another good step.

I think this may even make them look worse. Every non-bias news story about the organization for the near future will have somewhere toward the top of the article; "The Community Organizations International, formally ACORN,..." or something in that nature. Media reports will, or at least should, stop having that insert only after their reading audience associates the new name with the old. There should also be some explanation as to why they felt the need to change the name.

Even if they do manage to get a clean break from their past, unless they change what they do the new name will get the same negative connotations as the old one. Then again, if the main stream media lets ACORN get away with the name change this time they will just do it again in the future.

"The new name will let ACORN leaders continue their operations without worrying about prior bad publicity, according to Marcel Reid of ACORN 8, a group of present and former members.

“We’ve known for many months now that the name ACORN is going to be retired,” Reid said. “The name has been so damaged to the point where the leadership knows it simply can’t go on as it has with the ACORN label out front and center, especially after all of the reporting.”

In fact, the process has already begun, she noted. Wade Rathke, who founded the organization, announced on his blog that ACORN International has officially changed its name to “Community Organizations International.”

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