The six year old "Balloon Boy" was not in the balloon. He was hiding in his house the entire time. There is some talk that the whole thing was a prank, but the family vehemently denies that.
Video embedded below.
"During a news conference at 4 p.m., Larimer County authorities announced that Heene was alive and well. He had apparently been hiding inside a cardboard box in the attic of the family's garage."