Tuesday, October 27, 2009

Fox News Gets a Huge Rating Spike Following Obama Administration Attack

How huge was the ratings spike Fox News got from the Obama administrations attack on the network; 9 percent over all and 14 percent in the key demo.



Here's a chart comparing network ratings from the period 9/28/2009-10/11/09, which is when Anita Dunn slammed the network, and the two weeks after that ("post feud"). The numbers on the bottom right of this chart show the sequential gain for all demos (+9%( and the 25-54 year old demo (+14%).


As for competition against the cable also rans, Fox News is sweeping the top 11 cable news slots in the 25-54-year old demographic (chart below), and the top 13 slots in all demos. It's kind of ridiculous."

This sage, starting from the beginning; Anita Dunn 'called out' Fox News. Beck responded by installing a 'Red Phone Hotline', then aired a tape where Dunn said that Mao was one of her favorite philosophers. On the defensive, Dunn countered by saying that she was joking, and then added "Let it be noted that I also quoted Mother Teresa, but no one is accusing me of being a saint!". Not only was I was unconvinced, the New York Times declared Fox News the unequivocated victor. Axelrod and Emanuel joined in to take some of the pressure off of Dunn. A new video of Dunn surfaced where she said "very rarely did we communicate through the press anything that we didn't absolutely control", which Beck used. Gibbs has thrown his support behind the White House position. Olbermann (MSNBC) voiced his approval and had a bit of fun. Obama voiced his support confirming that this is the official White House position. The Obama administration tried to block Fox News from getting an interview and possibly thinking about having them removed from the press pool. The Treasury Department seemed to lie in saying that they did not try to exclude Fox News despite the confirmation of Fox News by CBS. The Treasury Department said that Fox News never asked for an interview. Fox News directly refuted that claim and added that the White House had acknowledged the mistake the Treasury Department made. Now it is becoming just how clear a winner Fox News is with a massive ratings spike.

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