EPA Contest Seeks Videos Promoting Government Regulations

Is this really an appropriate use of tax payer money; paying citizens to convince other citizens on the 'benefits of federal regulations'?

http://cnsnews.com/news/article/64297

"President Obama's Environmental Protection Agency is encouraging the public to create video advertisements that explain why federal regulations are "important to everyone."

The contest, which ends May 17, will award $2,500 to the makers of the video that best explains why federal regulations are good and how ordinary citizens can become more involved in making regulations. The videos must be posted on YouTube and can be no more than 60-90 seconds in length."