Starbucks VIA Taste Challenge

I went to Starbucks and took the VIA Taste Challenge; there new product they made a joke about town hall protesters to promote (Berman Post: Starbucks Makes a Town Hall Protester Joke in an Ad). You can tell the difference because the instant coffee (VIA) is not as strong. It was not bad, but I do not really have enough instant coffee experience to tell you how it compares to others. I got a coupon for a free coffee for my efforts, which were minimal considering there was a Starbucks on my way and no line to deal with.