"Fly Next to Your Children Fee" on British Airways

British Airways will now be charging passengers between 10 and 60 British Pounds to ensure they are sitting next to a family member; per seat. I wonder what they would do if someone with small children either refused to pay or just forgot. Could they really separate a infant from their parents?

http://www.boingboing.net/2009/09/25/british-airways-adds.html

"British Airways has broken new exciting new ground in the race to make flying as awful as possible: they have announced a fee (ranging from £10-60 per passenger) for advance seat selection, explaining that this will be the only way that families and other groups travelling together can be assured that they'll be sitting next to each other."