Thursday, July 30, 2009

Microsoft-Yahoo Search Deal

Microsoft and Yahoo have inked out and signed a search deal. You can read the official press release at http://www.techcrunch.com/2009/07/29/microsoft-yahoo-search-deal-the-official-press-release. Basically, Bing (Microsoft's search engine) is taking over for Yahoo's search for ten years. That means the same results you would get from Bing you will get in Yahoo. Microsoft can use Yahoo's search technology if it wants. Yahoo will take over as the sales force for the premium search of both. They will each still own separate display advertising business and their own sales force.

The market thinks Microsoft got the better end of this deal (http://www.techcrunch.com/2009/07/29/yahoo-shareholders-transfer-29-billion-to-microsoft-shareholders).

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