Friday, March 12, 2010

Billboard Targets You With ad Based on Your Age And Gender

Welcome to the new modern age of billboards. They use a camera to judge your age and sex, and then displays an specially tailored to those criteria. Your image is supposed to be instantly erased, but not everyone is convinced.

"RETAILERS are targeting individual shoppers with digital billboards like those in the hit Tom Cruise film Minority Report.

Cameras in the advert hoardings identify the age and sex of passers-by then display relevant products.

The makers claim images of faces are erased immediately but some consumers fear the billboards will capture their expressions and responses to the ads. The signs are being tried out in Japan. Digital advertising expert Omaid Hiwaizi, 40, from London agency Chemistry, said: "Companies will be watching closely to see if they do well.

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