Google is making another major push into social networking with Google Buzz (Google.com/Buzz). The Gmail integration means you skip the usual step of needing to find your friends if you could convince them to join. It also gives the service a significant initial user base, something that can be problematic for start ups to garner. It looks like and interesting and useful service, but we will have to wait to see if it will get any significant use.
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For cell phones.
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"We know that many people like Reader because it makes it so easy to share interesting stuff with a wide group of friends. That's why, over the past year, we've added a number of features to help you share the content you find most interesting: comments, following, people search, liking, and "send to."
However, even with all these great features, sharing has been mostly limited to the subset of your friends who use Google Reader. While many people use Reader, we know that even more use Gmail. That's why today, we're thrilled to announce that with the launch of Google Buzz, the awesome items you share in Reader can also be shared with all your friends who use Gmail with Google Buzz."
"We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you're up to in real-time and stay more connected to more people. In today's world of status messages, tweets and update streams, it's increasingly tough to sort through it all, much less engage in meaningful conversations.
Our belief is that organizing the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google's experience in organizing information can help solve. We've recently launched innovations like real-time search and Social Search, and today we're taking another big step with the introduction of a new product, Google Buzz."