Advertisers Using Smell to Attract Attention in Japan
With people being bombarded with advertisements every day and from all direction, many are just tuning out. Advertisers need a way to break through these barriers and attract peoples attention. The pleasant scents correspond to the videos. The goal is to attract onlookers and for them to grab a coupon book located near by. This trial is set to close shortly, but it probably is not the last we have seen of this "smellvertising."
For the complete story, go to techon.nikkeibp.co.jp/english at http://techon.nikkeibp.co.jp/english/NEWS_EN/20080728/155520/