The average was $3.5 million for a mere 30 seconds.
"Super Bowl ads sell out every year, of course. But today’s news that NBC has landed a record average price of $3.5 million for a 30-second spot in its February 5 broadcast of NFL’s championship game is notable because it reaffirms how important live sports on TV are to advertisers. And the Super Bowl is the biggest live event of all in an increasingly fractured media world, with a U.S. record 111 million viewers tuning in to last year’s game on Fox. That network received about $3 million per ad for the game between Green Bay and Pittsburgh, won by the Packers. The double-digit price increase for this year’s game in Indianapolis includes $4 million for a spot, an NBC spokesman told Bloomberg."