Sunday, January 29, 2012

Costa Concordia Cruise’s American Express Offer: ‘Immerse yourself’

A definite advertisement fail, but not the fault of American Express. Just a case of exceedingly bad timing.

http://www.washingtonpost.com/blogs/blogpost/post/costa-concordia-cruises-american-express-offer-immerse-yourself/2012/01/25/gIQAnntJQQ_blog.html


"Have you ever dropped a letter in the mailbox and then instantly wished you could get it back? I imagine that’s how American Express feels. Yesterday my letter carrier delivered a brochure from Amex inviting me to “immerse” myself in a “truly European experience” with a Mediterranean cruise vacation aboard the ... Costa Concordia.

I think that might be a little too much immersion for me.

It actually isn’t the ill-fated Costa Concordia that’s pictured on the front of the brochure. It’s sister ship Costa Fascinosa. But inside I’m encouraged to book a seven-night western Mediterranean cruise on the Costa Concordia between Feb. 25 and Oct. 29.
"

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