Media Matters making the transformation to Fox critic to Fox Saboteur. It could get interesting...
"The liberal group Media Matters has quietly transformed itself in preparation for what its founder, David Brock, described in an interview as an all-out campaign of “guerrilla warfare and sabotage” aimed at the Fox News Channel.
The group, launched as a more traditional media critic, has all but abandoned its monitoring of newspapers and other television networks and is narrowing its focus to Fox and a handful of conservative websites, which its leaders view as political organizations and the “nerve center” of the conservative movement. The shift reflects the centrality of the cable channel to the contemporary conservative movement, as well as the loathing it inspires among liberals — not least among the donors who fund Media Matters’ staff of about 90, who are arrayed in neat rows in a giant war room above Massachusetts Avenue.
The new strategy, he said, is a “war on Fox.”
In an interview and a 2010 planning memo shared with POLITICO, Brock listed the fronts on which Media Matters — which he said is operating on a $10 million-plus annual budget — is working to chip away at Fox and its parent company, News Corp. They include its bread-and-butter distribution of embarrassing clips and attempts to rebut Fox points, as well as a series of under-the-radar tactics."