Sunday, July 11, 2010

iAds Uses iTunes History And Location Information

You knew there was a reason they were doing this, and that reason is money. The more information they collect, the more they can make selling advertisements. This is not to say there is anything inherently wrong with this; that is for you to decide. It is the same decision when you chose Google over a different search engine or allow any company to collect information about you. If you do not like it, block it or use a different product.

"We've heard about this before, but now that it's up and running, this is probably worth a revisit. Apple's iAds system actually uses lots of your information, including your iTunes purchasing history, location data, and any other download or library information it can suss out about you, to determine what ads you see. So say a few marketing firms working with the large companies now buying and selling iAds.

A recent series of ads for soap was able to target "married men who are in their late 30s and have children." That's very specific, and when Apple rolls out the full program, it'll even be able to use things like iBooks purchases and iTunes movie and TV downloads to target you with advertising.

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