Picture embedded below.
![calvin-klein-jeans-f10-QR-code-billboard-070910](http://mashable.com/wp-content/uploads/2010/07/calvin-klein-jeans-f10-QR-code-billboard-070910-1024x731.jpg)
"This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code under the words “Get It Uncensored.”
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson."
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