Atheists Using Hair Dryers to 'De-Baptize'

I am usually one that says 'to each his own', but is it really necessary to do something that seems to have no other purpose but to inflame opponents?

http://www.foxnews.com/us/2010/07/17/atheists-reportedly-using-hair-dryers-baptize

"American atheists lined up to be "de-baptized" in a ritual using a hair dryer, according to a report Friday on U.S. late-night news program "Nightline."

Leading atheist Edwin Kagin blasted his fellow non-believers with the hair dryer to symbolically dry up the holy water sprinkled on their heads in days past. The styling tool was emblazoned with a label reading "Reason and Truth."
...
Kagin doned a monk's robe and said a few mock-Latin phrases before inviting those wishing to be de-baptized to "come forward now and receive the spirit of hot air that taketh away the stigma and taketh away the remnants of the stain of baptismal water.""