YouTube has launched their own URL shortener. This URL shortener is exclusively for YouTube videos which means that you know which site you are going to.
http://youtube-global.blogspot.com/2009/12/make-way-for-youtube-links.html
"To see this feature in action, use AutoShare to link up your YouTube account to social networks like Twitter and Google Reader. Then, whenever you favorite a video on YouTube, for example, that action will get syndicated out to your network, who will see this shortened edition of the video's URL.
To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the "http://www.youtube.com/watch?v=" with "http://youtu.be/" to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you'll see it redirects to that video."
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