Responding to both Facebook and Google launching URL shorteners, Bit.ly (currently the largest URL shortener thanks to its default status on Twitter) has announced a Pro Service. Right now it is in beta, and the announcement may have been push up because of the news. Two major announcements here. The first is a costume domain URL for publishers with their domain name. The second is a new real-time info dashboard.
"Today we’re pleased to announce a new service: bit.ly Pro. The Pro service provides custom short URLs powered by bit.ly. Publishers and bloggers will be able to use their own short domain names to point to pages on their sites.
Users and publishers benefit from the additional transparency that this private-label service provides. When you see a short URL like nyti.ms, you know the destination web site before clicking on the link. The service includes all the bit.ly features users and publishers have come to expect. Placing a simple “+” at the end of any bit.ly link (including these white-label, bit.ly-powered links) takes you to real-time information about that page and how it is being shared: how many people clicked on that particular link, where they came from, and more. For publishers, the new service allows them to keep their brand visible while maintaining access to bit.ly statistics.
We’re also excited to be introducing a unique real-time dashboard that will provide publishers with even more information about their bit.ly traffic. It’s a real-time view of how a given publisher’s content is being distributed across networks like Twitter, Facebook, and MySpace and services like email, SMS, and instant messenger"