Saturday, August 9, 2008

Yahoo to Give Consumer Control Over Privacy

Yahoo announced that they were going to let users opt out of customized adverting. Users will be able to increase their privacy through the opt out program. This move may prompt a similar move from Google. Google however will have more trouble implementing something like this because their revenue stream system is more dependent on personalized ads in search results.


Yhoo.Client.Shareholder
http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=327212

"Today Yahoo! Inc. (Nasdaq: YHOO) announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com. This new option expands Yahoo!'s existing opt-out program for customized advertising served by Yahoo! on third party networks."

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