Friday, August 1, 2008

Google Explains its Customized Search Results Referencing How They Use User Data

Google is rolling out new features to help users understand their customized search results. The customization here pertains to location, recent searches, and web history (if you have web history enabled). All this seems an effort to try to elevate users privacy concerns by showing the need and use for Google to collect aggregate data.


Google Blog
http://googleblog.blogspot.com/2008/07/more-transparency-in-customized-search.html

"As we continue to refine our search algorithms to deliver more relevant results, we strive to be as open as possible about how we use data to improve your search experience. Today, we're rolling out a new feature in Google Web Search that will help you better understand how your search results are already customized.
...
This new feature doesn't change anything at all about how you search on Google and the results you get; it just gives you more of a behind-the-scenes look at how we customize your search experience. We consider this to be an important step in our commitment to transparency, and we hope you find it informative and useful.
"

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