If there was any doubt that this was planned and executed from the top, there should not be any more. What should really be taken note of is that they seem to be encouraging them to agitate the Israelis to take forceful action and kill them so their family would be handsomely rewarded.
"Protestors at northern border promised $1,000 reward by Assad's regime, Reform Party of Syria claims; Israeli officials: Damascus encouraged rioters. Syria says IDF killed 23 people, wounded 350; army says figures inflated
The Syrian opposition group claimed that each farmer was promised $1,000 for showing up at the rally and $10,000 to their families if they are killed by IDF fire.
According to the report, the average salary of a Syrian citizen is about $200 per month, meaning that participation in Sunday's demonstration could provide a protester and his family with five months worth of financial relief."