Did they really think the company could operate at such a loss? It is a pretty simple economic concept; perhaps the failure to grasp those (like runaway deficit spending is a bad idea) is the reason they are having a financial crisis.
http://blog.aynrandcenter.org/beware-of-greeks-demanding-gifts (via http://pajamasmedia.com/instapundit/100523)
""Brutal blackmail" and "a violation of corporate social responsibility." That's how some diabetics in Greece are describing the recent decision by Novo Nordisk, a Danish pharmaceutical company, to stop selling certain insulin products in Greece.
Why? Because the government of Greece is trying to mitigate its financial crisis at pharmaceutical companies' expense by unilaterally ordering a 25% reduction in the price of all medicines. According to a Novo Nordisk spokesperson, "the price cut would force its business in Greece to run at a loss." Oh yes, there's also a little matter of $36 million that Greece already owes the company, with no certainty of payment in sight."