Wednesday, September 15, 2010

Audi Names Electric Car Brand 'Excrement' in French

International branding can be a tricky thing.

http://gas2.org/2010/09/13/e-tron-hits-the-fan-audi-electric-car-name-means-excrement-in-french

"Audi crossed the line from funny to major blunder in naming their entire upcoming electric car brand “e-tron”? It appears they have because, as it turns out, the word “étron” in French means “excrement.” And Germany and France even share a border!

Audi’s e-tron brand has certainly had its fair share of the limelight—garnering lots of hype from the first entrant, the R8 e-tron. It’s a super sexy electric rocket that Audi says they will produce in a limited run. But now imagine it if you happen to speak french; “super sexy crap rocket” doesn’t really have much of a ring to it.

It wouldn’t be so bad if it was just one car… you can simply rename that car for individual markets (like Buick did with the LaCrosse in Canada—”lacrosse” is slang for masturbation among the French Canadians). The problem is Audi has chosen “e-tron” as the name for an entire brand.
"

2 comments:

  1. great information with all the best facilities for every client is there in the car brand service for their customers. This post has all the important information.
    singapore car leasing

    ReplyDelete
  2. Audi is the ultimate car choice for luxury cars

    ReplyDelete

Related Posts with Thumbnails

Like what you read; Subscribe/Fan/Follow