Sunday, November 21, 2010

'Passengerless' Bus to Nowhere

When someone can say that they do not own a bus company, but that non-existent company is doing far better than one that actually exists, there is something wrong with the situation.

"Another case study in brilliant strategic thinking. All on your dime, of course.
A new shuttle bus service began last month that runs a 21-mile route from Vernon to Hardyston for Manhattan-bound commuters — and it only costs $1. Unfortunately, it hasn’t had any passengers yet.

The non-profit commuter group that arranged for the shuttles hasn’t given up hope yet, but soon, it may have to.
Good thing they're a non-profit group. At the current rate they may make a profit somewhere around 2165, if only they can find some riders.
"At some point we may have to consider" abandoning the idea, said Don Watt, vice president of TransOptions, a Cedar Knolls-based group whose mission is to reduce traffic congestion and improve air quality in northern New Jersey.
Don Watt's a quick learner, obviously. Even a man of his stature--hey, he's a vice president already--can actually realize a bus line with zero riders probably isn't worth the effort.

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